You run your business. 
We'll handle the rest.
STRATEGIC TV ADVERTISING
Smart Advertising for Serious Growth
Despite the rise of digital, television remains the most powerful medium for building a trusted, household name in the Houston market. Our strategic approach ensures your message doesn't just get seen—it gets seen by the right audience, on the right channels, at the right time to drive real business growth.

Our Approach to TV Advertising
Our process is designed to eliminate guesswork and maximize the impact of your investment.
Audience-First Strategy We begin with a deep dive into your target demographic. By understanding their viewing habits, we identify the most effective channels, shows, and time slots to reach them, ensuring your ad spend is never wasted.
Expert Media Planning & Buying Leveraging our long-standing relationships with local Houston networks and cable providers, we negotiate the most competitive rates and secure premium ad placements that position your brand for success.
Performance Tracking & Optimization We don’t just place your ads; we track their performance. By analyzing key metrics, we continuously optimize your campaign to maximize reach, frequency, and, most importantly, your return on investment.
Deep Houston Knowledge:
We live and breathe Houston media, giving you an insider's advantage in a competitive market.
Transparent Pricing:
Our simple 15% flat-fee model means you get a comprehensive strategy without any hidden costs or surprises.
Founder-Led Strategy:
Your TV campaign is developed and managed by our most experienced experts, guaranteeing senior-level attention on your account.
STREAMING AND ON-DEMAND ADS
Your audience is watching on their own terms, and your advertising should meet them there.
Streaming & On-Demand (CTV/OTT) advertising allows you to reach the growing "cord-cutter" generation on popular platforms like Hulu, YouTube TV, and Roku. Unlike traditional TV, streaming provides data-driven precision, allowing us to place your brand directly in front of the exact households and demographics you want to reach.
Our Approach to Streaming Ads
We leverage the unique power of digital television to deliver targeted, efficient, and highly measurable campaigns.
Precision Audience Targeting We go beyond basic demographics. Using advanced data, we can target audiences based on specific interests, online behaviors, and even purchasing habits to ensure your ad is shown only to the most relevant potential customers.
Cross-Platform Campaign Management The streaming ecosystem is fragmented, but your campaign won't be. We manage your ad placements across all major platforms to maximize reach and ensure your message is seen, no matter what service your audience is watching.
Real-Time Performance Analytics Streaming provides immediate feedback. We track real-time engagement and conversion data, allowing us to optimize your campaign on the fly and deliver a clear, measurable return on your investment.
Local Data Expertise:
We leverage local data to target streaming audiences right here in Houston, ensuring your message connects with a relevant customer base.
Transparent Pricing:
Our simple 15% flat-fee model applies to all media, giving you a comprehensive strategy without hidden costs or surprises.
Founder-Led Strategy:
Your streaming strategy is developed by our founders, guaranteeing senior-level expertise in this rapidly evolving advertising landscape.
DIGITAL ADVERTISING
Our Sales-Driven Approach to Marketing
In the world of digital marketing, there are two approaches: one that chases creative awards, and one that chases sales. We are firmly in the second camp. Our strategic approach is built on a single principle—digital salesmanship.
We put this principle into practice by serving as your expert strategic council. Big Media Plays provides your business with high-level strategic planning, comprehensive audits, and actionable marketing blueprints. We perform the deep analysis necessary to craft campaigns that cut through the online noise, find your next customer, and drive real business growth.
Expert Execution for Maximum ROI
We expertly manage campaigns across a multitude of digital advertising platforms, focusing on delivering exceptional results directly for your brand. Our specialized paid media services in search, social media, and display advertising enable you to achieve a high return on investment without the need for costly in-house resources.
Our team handles every facet of campaign management:
- Intricate Setup & Precise Audience Targeting
- Strategic Bidding & Continuous Optimization
- Comprehensive & Transparent Reporting

This allows your business to benefit from impressive, measurable outcomes while receiving the strategic insights needed to fuel your continued growth.
Local Data Expertise:
We leverage local data to target streaming audiences right here in Houston, ensuring your message connects with a relevant customer base.
Transparent Pricing:
Our simple 15% flat-fee model applies to all media, giving you a comprehensive strategy without hidden costs or surprises.
Founder-Led Strategy:
Your streaming strategy is developed by our founders, guaranteeing senior-level expertise in this rapidly evolving advertising landscape.
RADIO & DIGITAL AUDIO ADS
In a world dominated by screens, audio offers a powerful and direct way to connect with your audience.
From the daily commute with broadcast radio to focused listening on podcasts and streaming music, audio advertising captures the attention of engaged listeners in moments where visual media can't reach them. We help you leverage the power of sound to build brand recall and drive action.
Our Approach to Audio Ads
We combine the mass reach of traditional radio with the precision of digital audio for a truly comprehensive strategy.
Audience Listening Analysis We start by understanding where and how your target audience listens. Whether it’s a specific morning radio show, a popular podcast genre, or a curated music streaming playlist, we identify the most effective channels to deliver your message.
Strategic Audio Mix & Buying We create a strategic mix of traditional radio and digital audio placements to maximize your reach. Our expertise in the Houston radio market ensures you get the best rates, while our digital audio buys target listeners with demographic and interest-based precision.
Creative & Performance Measurement A great audio ad is memorable. We can assist with creative direction to ensure your message resonates, and we track key metrics like listener response and web traffic to measure the direct impact of your audio campaigns.
Houston Radio Expertise: Our deep understanding of the Houston radio landscape gives you a distinct advantage in securing the most impactful and efficient ad placements.
Transparent Pricing: Our simple 15% flat-fee model applies to all media, giving you a comprehensive strategy without hidden costs or surprises.
Founder-Led Strategy: Your entire audio strategy is developed by our founders, ensuring senior-level expertise on both traditional and emerging audio platforms.
